The team
Grok Bot is a team of always-on agents with their own computer, memory, routines, and skills. Each bot owns a lane and hands off work to the next bot.
- Mobile Orchestrator — owns App Store and Google Play, routes work.
- Analytics — owns paid acquisition and reads what players actually did.
- Creatives — turns findings into ad specs and renders variants.
- Rank’em Engineer — owns the app and backend.
- GCS — handles GKE, certs, deploys, and rollbacks.
- Bug fix — sweeps Sentry overnight, fixes obvious issues, escalates the rest.
The ROI
Bots read the data, formed a hypothesis, then swapped a party ad for a partner-cut ad after data showed people were playing as couples. Installs dropped from $15 to $1. They also shipped a bonus hint feature that improved D7 retention about 4x.
Why it matters
The most time-consuming part of a live game is the feedback loop between analytics and gameplay. That loop is what the bots own end-to-end, including handoffs, routines, and overnight execution.
Source: x.ai/bot/guides ↗ · Read 8 min · Engineering